Project/Campaign

Smirnoff | Sound of We

Track/Artist

Day One & Day One (The Mash Up) / See You & See You (The Mash Up)
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Leila Dey & Isaac Zale

Department

Ads
Case study

objective

Find two Canadian artists to create 4 collaborative tracks incorporating Smirnoff product sounds.

Summary

- Leila Dey & Isaac Zale.- Documented the creation and posted the process on social media.- Released songs on all DSPs.- Leila Day Performance on Smirnoff float at the Toronto Pride Parade.

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Jack Ormandy
CEO & co-founder
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