Project/Campaign
Smirnoff | Sound of We
Track/Artist
Day One & Day One (The Mash Up) / See You & See You (The Mash Up)
-
Leila Dey & Isaac Zale
Department
Ads
Case study
objective
Find two Canadian artists to create 4 collaborative tracks incorporating Smirnoff product sounds.
Summary
- Leila Dey & Isaac Zale.- Documented the creation and posted the process on social media.- Released songs on all DSPs.- Leila Day Performance on Smirnoff float at the Toronto Pride Parade.