Project/Campaign
Virgin Voyages | Now We're Voyaging
Track/Artist
Karma Chameleon (Drew Love Cover)
-
Culture Club, produced by Abe Linkøn
Department
Ads
Case study
objective
Find an artist to cover Culture Club’s “Karma Chameleon” and star in a music video filmed on a Virgin Voyages Cruise alongside Richard Branson.
Summary
- Direct-to-fans marketing by Drew Love.- Music video - aired during Super Bowl & Grammys in 2023, reaching 220M viewers.- Official Austin Millz Remix + Live Performance.- Radio campaign — song peaked at #18 on the AC Billboard charts.- Created release plan in tandem with the agency, released song on all Digital Streaming Platforms + provided playlisting strategy.
